Filed under GENDER POLITICS

Complaint regarding Xpanda print and radio adverts

Complaint regarding Xpanda print and radio adverts

The media play a vital role in determining social perceptions of
women. They don’t only ‘represent’ reality – they help to construct
and define it. The South African media is saturated with images that
deride women, that market women as objects for sexual consumption.
Magnum ice-creams, Maverick’s cologne, Nandos chicken burgers – these
are among the products that local advertisers have sought to sell by
mimicking sexist stereotypes. Add to this list – security gates. Read the complaint from a number of concerned parties regarding Xpanda’s latest set of advertisements. Continue reading »

Rape as slang

Rape as slang

Meryl Jagarnath discusses the way popular culture has begun to use the term ‘rape’, and how this is problematic for her. ” “Rape” is used either negatively to represent damage (“That chemistry exam raped me”) or positively, representing triumph (“Yeah, I raped that chemistry exam”, “Did you watch the game last night?”, “Did you see how that football team got raped?”). The casual use of “rape” undermines the seriousness of sexual assault. And when I point it out, I’m seen as being too serious or “not getting the joke.” ” Continue reading »

Is black beautiful?

Is black beautiful?

Athambile Masola describes the representation of black women in magazines. “The lack of positive representations of black women in popular culture doesn’t mean black women are not beautiful, but we still have a long way to go in convincing the world, and particularly black women too, that black is beautiful.” Continue reading »